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Type

Journal Article
Published in

California Management Review
Year

2007
Author(s)
Karnani, Aneel
Tags
Island
Language

English
URL

http://journals.sagepub.com/doi/10.2307/41166407
Citation
APA BibTeX RIS
ID

1273069

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The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty

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