@inbook{zimmerli2007the,
  title = {The Social Responsibility of Business Is to Increase Its Profits}
  author = {Zimmerli, Walther Ch and Holzinger, Markus and Richter, Klaus and Friedman, Milton},
  url = {http://link.springer.com/10.1007/978-3-540-70818-6_14},
  year = {2007}
}