Since the 1990s, the retail sector has been expanding and internationalizing its activities, thanks to the Internet and falling transaction costs across countries. Vast improvements in information technology have increased the efficiency of procurement and value-added activities in the regional and global value chain activities of the retail industry (Ganesan et al. 2009). Major retailers like Wal-Mart, Carrefour, Metro, Woolworths, Tesco, H&M and GAP, have been incredibly successful in carrying out value chain activities (VCAs) and processes (VCPs) internationally. Simultaneously, as they continue branching out to even more countries, these companies are also exploring value-added and value-capturing activities.